The project which raised over $100,000 US in 2016 consisted of customers donating their money for the company to dig a giant hole in the ground over a 4-day period, livestreaming the process during the Black Friday holiday season. Most Gen X’s owning iPhones and 3-year-olds using an iPad, means that the conventional formula for your EDM, social media or general copy material will not stand up to bolder and more creative product offerings and wording choices.Ī great example of creativity in offering is Cards Against Humanity’s Big Pointless Hole in the ground.
The rapid evolution of the internet coupled with entire generations of digital natives, ‘Zoomers’ and millennials mean younger audiences are getting bombarded with far more advertising material than at any other point in history. Get Different, Present Creative Offerings Video content not only lends itself to activating more of the brain than written content but is also consistent with a demand that has consistently increased since 2017. Outside of the standard checklist of messaging criteria & advertising goals, your content must also entertain as much as it informs to hold top of mind awareness and create a favorable brand identity. While this is advertising 101, today’s marketers and businesses should opt to be more playful and creative in their advertising, especially with video content. The 4 key elements of any successful advertisement follow the basic formula of: But the harsh reality of attention spans narrowing, trend cycles shrinking at an alarming rate and the creation of ‘ microseasons’ means marketers and advertisers alike have to get more creative. If I saw this pop up on my lunch break, I would be fuming.
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